August 5th, 2014

Getting Musical

All Terrain was active in the music scene this past weekend activating and engaging with Millennials and others at several different major events. Check it out:

Our cloud suit took to the streets at Lollapalooza music festival to promote the new Magritte exhibit at the Art Institute of Chicago.

Mad Decent kicked off their tour in DC this weekend and so did our newest campaign with Mike’s Harder Lemonade. We successfully engaged with concert goers through a new interactive mural designed by the attendees themselves.

With All Terrain, Cadillac appeared at Ravinia in Highland Park, Illinois this past weekend where it gathered quite a bit of attention from a variety of concert goers.

July 30th, 2014

From the Pitch to the Park

From Soccer to Skating and from Los Angeles to Denver, All Terrain had a busy week activating and engaging with consumers. Here’s a quick snapshot of where we were: 


As Manchester United and Roma soccer clubs took a trip to Denver on a pre-season international tour, Chevy was right there in the action to interact and engage with fans from around the world as a Manchester United sponsor.


PacSun took to the streets of LA at the SLS skate competition to give urban millennials a chance to connect with professional skaters.

July 15th, 2014

We’re Here, There, and Everywhere

Summer continues to be a busy one for us here at All Terrain. This past week we covered a variety of unique events. Take a look at a few places All Terrain has been over the past week:

All Terrain took to the fairways this week. We didn’t hit the links ourselves, but we did get a chance to engage with those that competed in the Special Olympics Golf Tournament, showcasing the great Chevy lineup and supporting a great cause. (Southern California)

While most of our neighbors were sampling the many tastes of our city, we were taking their breath away with the cloud suit at the Taste of Chicago promoting the Art Institute of Chicago’s new Magritte exhibit. (Chicago, IL)

During All-Star game festivities, All Terrain positioned Chevy as the center of attention for media and fans. (Minneapolis, MN)

July 9th, 2014

Busy 4th of July Weekend for All Terrain

While most of us were enjoying a BBQ, a fireworks show, or just having some time off, All Terrain was busy this past weekend activating on behalf of our clients. Here’s a quick snapshot of what we were up to.

imageOur IL Lotto Team was busy engaging the public and awarding VIP experiences at Tim Mcgraw’s concert at First Midwest Bank Amphitheater & Dave Matthews Band on Northerly Island. (Chicago, IL)


Soccer Mania was alive and well, as All Terrain brought Chevy to the LA Galaxy game on July 4th. (Los Angeles, CA)

imageWhat’s 4th of July without beer? Our Embassy team was busy with over 150+ sampling events across a multitude of clients. One of our favorite brands to sample is Chicago’s own Goose Island 312. (Clarendon Hills, IL)


Welcome to All Terrain Johnny. All Terrain is a strategic experiential marketing agency HQ'ed in Chicago. Tweeting about cool events, creative ideas & keeping ahead of trends. read more ...