All Terrain Wins Marcom Gold!
All Terrain has been awarded the 2013 MarcCom Gold Award for our Cosmopolitan of Las Vegas / United Campaign.
From Design Bureau:
Travelers on Vegas-bound flights booking on United.com out of one of their eight hubs (SFO, LAX, DEN, IAH, ORD, CLE, IAD, and EWR scored a snazzy gift box of playing cards. The ‘gift’ part came courtesy of The Cosmopolitan Las Vegas, but the ‘snazzy’ is All Terrain, the Chicago-based marketing agency behind the concept and design.
The packaging is a sleek black box that contains a set of cards decorated with urban poster art based on the restaurants, shops, events and attractions within The Cosmopolitan. Each card features special offers at The Cosmopolitan or Las Vegas factoids, and there’s also a microfiber cleaner for device screens and some mints that should come in handy after you hit the all-you-can-eat buffets.
The program was led by Angela Wise, Vice President of Marketing on the Cosmopolitan side. On the All Terrain side, Co-Founder Brook Jay and Creative Director Eric Mortensen, All Terrain worked with The Cosmopolitan on brand building, launch strategies, and ongoing marketing programs for more than two years. While coming up with ideas for the in-flight gift that would best exploit their strong design and production skills, All Terrain had to keep in mind the strict airline regulations while adhering to The Cosmopolitan’s branding.
"We wanted to give the passengers something that would not only be fun to open and explore, but would also ignite conversation among those on-board," they said. In an era where we don’t even get peanuts anymore, we’re fairly certain a hot deck of cards is going to have people cheering in the aisles.
Thank you to Marcom for this award. Most importantly, though - we would like to give a huge thanks to everybody at The Cosmopolitan of Las Vegas, United Airlines and All Terrain that made this campaign a success!
About The Marcom Awards
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.