February 2012
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More Valentine’s Day greetings from All Terrain. We don’t know how things are at your office, but here — there’s just something in the air. Something palpable. A fiery burning that’s too hot to contain.
Unfortunately, it’s not love in the air; it’s smoke. Smoke, not caused by the burning of our hearts, but by the burning of our toast. And toaster oven.
...
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Quick follow-up to yesterday’s Powerball post; our friends at Illinois Lottery whipped up a fun video chronicling A Day in the Life of a Powerball.
As the state braces itself for tomorrow’s $310 Million drawing, it’s business as usual for one of the famous big red balls. From the gym and the bus to the office and lunch, cameras shadow Mr. Powerball during his daily routines....
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Watch17 - 28 - 38 - 39 and 51. Power Ball = 33.
Last night’s Illinois Lottery Powerball numbers. Since no one matched them all, Wednesday’s $250 Million jackpot climbs… again. Saturday’s grab will be a cool $310 Million! Which got us thinking:
What’s the very first thing you’d purchase if you won $310 Million?
We crunched some numbers and found a few highly...
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Have you seen the All Terrain charity: water campaign? We’re closing in our goal. But first — a little background:
At the start of the new year, we made a pledge to make a difference. A new, real resolution to impact those who truly need it most.
At last year’s Inc. 500 Conference, Brook & Sarah had the good fortune of sitting in on a discussion with Scott Harrison,...
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This post is seriously flippin’ awesome!
One of All Terrain’s recent projects - the launch of the new Chevy Sonic - has been ripe with unconventional and attention-getting promotion. You may recall our Chicago Launch Event (“Scavenger Hunt”) from the Fall? Or when the Sonic was pushed off a building?
Well, Chevy’s at it again…
Moments after this video was...
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Happy Friday from All Terrain! Two fun items to kick off a super weekend:
First, if you’re planning to watch Sunday’s big game with a group, dazzle the room by flexing some fun facts about Super Bowl XLVI.
This year, a 30-second commercial costs $3.5 million, up $400,000 from last year. That’s some serious inflation! (credit: Superbowl-ads.com)
Americans are expected to...
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Big props to Clare and a healthy number of All Terrain’ers for their work on the Chicago launch event of Bud Light Platinum! All Terrain produced Monday’s packed-out party at Deuce’s + the Diamond Club in Wrigleyville.
Guests were literally among the first in the world to taste Platinum, while enjoying beats from DJ Greg Corner and upscale bar bites. One lucky winner went...
January 2012
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Google has formed an opinion about you.
And we don’t mean that in a generic, rhetorical sort of way. We mean it literally. Google actually thinks it knows you. Chances are, from your age & location right down to your likes & interests, it does.
They pegged several of us spot on. And we haven’t yet decided if it’s cool or scary or both. But, thanks to the tip from All...
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Fist bump to Rob for sending today’s post!
According to the Guinness Book of World Records, it’s the longest and largest surface area 3D painting ever created. In November, British artist Joe Hill designed the 12,000 square foot piece at Canary Wharf in London.
At first glance, it’s just an awesome image. But look a little closer… and welcome to the crafty world of...
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After seeing yesterday’s post, in which a BMW billboard straight up smashes Audi, All Terrain’er Rob was inspired to send a similarly striking ‘you got owned’ photo.
He said, “I saw this somewhere with a caption that read, ‘Hell yeah I have an Acer and I’m not afraid to show it!’” Hilarious.
Of course it’s not news that Apple is the...
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Thanks to Charlie for sending this one over! This is so awesome that we can’t even find a witty comment worthy enough to post.
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Brook, who spent the weekend at the Sundance Film Festival in Park City, UT, sent us this picture last night with the simple text “Shameless!!!”
Brook Jay. William H. Macy. Annnnd that’s all the story we got.
She’s headed back to Chicago now. Hopefully armed with the details behind this encounter and many others. Stay tuned…
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In response to Brook’s Sh*t Fashion Girls Say post from last week, Kate has sent along today’s gem. Also a take on the popular Sh*t Girls Say sensation, this one really resonates deep with most of us at All Terrain.
Do you know a project manager? Are YOU a project manager? Then chances are high that you’ve heard, thought, done or said a good number of these things.
...
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Sharing some nifty news to start a snowy Friday in Chicago — we woke up today to find All Terrain featured on CNN.com!
Extra rad that they chose a shot of us showing our Blackhawks love! But no surprise; the CNN iReport profiles our interview with Hawks owner Rocky Wirtz and his son Danny Wirtz, head of Wirtz Beverage Group. Both the Blackhawks and Wirtz Bev have been longtime valued...
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All Terrain is pleased to announce that Tenna Torres, NYC-based singer/songwriter, will make her network television debut tonight on American Idol. We’re all about hyping talented artists, but what has us particularly excited to share this news is that Tenna is also an All Terrain Brand Ambassador!
Tenna has been the welcoming face of several large scale, All Terrain-produced activations...
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A video selection from Brook today. It’s yet another spawn of the Sh*t Girls Say phenomenon — Sh*t Fashion Girls Say!
Side note: anymore, it seems that success is measured strictly on spin-offs, sequels or parodies. We blame Frasier. Does AllTerrainJohnny need a spin-off?
Hmmm…
Okay, got it. Coming in July 2012 — All Terrain Jimmy! Johnny’s little brother: all...
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Earlier this month and to usher in the new year, we launched our Fave Five — a new series exclusive to the blog, which spotlights the personal tastes of the tastemakers who make up All Terrain. Each month will have a different consumer-based category, while each week will feature a different All Terrain’er.
This month, we’re downloading you on our favorite mobile apps. And...
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This is the passenger seat profile inside Brook Jay’s Cadillac this afternoon. No, she’s not been sleeping in her car. And yes, it’s a wonder she could drive at all.
In fact, these new blankets and sheets were a generous gift from our friends at Bloomingdales. Brook delivered the bedding to Lydia’s House — a incredible organization which offers transitional...
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Another exclusive check-in from inside the 2012 Consumer Electronics Show in Las Vegas, courtesy of All Terrain’s Kevin Boyer.
Hands down, the most impressive update from the trade show floor is a preview of BrainWave TV. Say what? Kevin writes, “Yes you read that correctly … BrainWave TV. Apparently, the headset allows the user to control the game interface with...
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Mastering the Master Cleanse by Brook Jay, All Terrain co-President/CMO —
Like all New Year’s resolution band wagoners, I decided to take a healthy approach to commence 2012. Several other close friends (and Beyoncé) have been advocates for “the Master Cleanse” a.k.a “the Lemonade Diet.” Perhaps you’ve heard of it? If you’re anything like me,...
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Checking in with a few sights and stories from inside this week’s Consumer Electronics Show in Las Vegas, courtesy of our very own Kevin Boyer. The annual technology trade show has become the world’s largest and one of the most regarded forecasts for tech trends of the coming year and beyond. Closed to the general public, CES regularly showcases cutting-edge product previews and major...
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A very happy birthday to All Terrain Program Manager Kate Hayford!
As is customary for staff birthdays, we gathered for a hearty breakfast of champions to start the workday — Dunkin Donuts!
Kate downloaded us on her weekend celebration, which included drinks at The Pump Room and karaoke (‘til 5 AM) at Chicago’s best kept secret, Blackhawk V.F.W. Post 7975. It’s an...
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In 2011, All Terrain celebrated its 13th anniversary – a milestone of which we’re quite proud. When we sat down to talk about how to celebrate, a 13th birthday party seemed self-indulgent and obvious. We don’t do “expected.” And we certainly can’t pretend that we deserve all the credit. So we had another idea.
Looking back on our 13 years, there have been a great number of people who have...
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As we usher in a new year, we’re bringing you a new view inside All Terrain. We want to go beyond our day-to-day duties as an integrated marketing agency. Beyond what we’ve done and what we’re doing for our clients. Beyond industry predictions, trends and web gems.
Because an agency is only as creative as the people who comprise it, we want to spotlight the tastes of the...
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In preparation for a client brainstorm tomorrow, Kevin sent out a “creative thought-starter” email to group of us. In it, a link to Street Art Utopia. The site is essentially a web gallery housing hundreds of stunning street art images from around the world. It took Brook ten seconds to fall in love and recommend that we re-post some of these photos here. After browsing, even briefly,...
December 2011
12 posts
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In All Terrain’s perpetual hunt for nifty and shareworthy web gems, we may have just found one of the coolest yet.
A New York-based Chinese artist recently unveiled a stunning daytime fireworks display — the biggest of its kind — at the Museum of Modern Art in Doha, Qatar. Using the sky as his canvas, 54-year-old Cai Guo-Qiang manipulated explosives controlled by...
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We hope you had a happy holiday! We’re back in full swing today at All Terrain. Actually, it’s more like half swing. I think some of us are still shaking the calm of an extended weekend. But we’re here, nonetheless.
During a family party this weekend, we found ourselves parked in front of an HD yule log. You know the ones. Fake fireplace DVD loop playing on a flat panel....
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Happy holidays from all of us here at All Terrain!
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Reason #561 why working at All Terrain rules:
I received the below email from Kevin today, politely petitioning our blog to promote the day of reckoning.
I mean, who says ‘please’ when dealing in doomsdays? Too kind, Kev. Too kind.
Ask and ye shall receive:
Buckle up, y’all. The sands of time — errr, this widget — are sinking.
Supposing, if only for a...
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If only the LA Clippers’ Blake Griffin were participating in Illinois Lottery’s MVP Cash Spectacular when he launched this beauty — from deeper than half court AND on his butt — at an NBA training camp last week:
Seriously?
It’s challenge enough to sink a half-courter from your feet after weeks of meticulous and measured practice. Just ask Brian Payne (below,...
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Our friends in Kill Hannah return to the stage(s) this weekend for a pair of annual holiday blowouts, better known to the KH faithful as New Heart for XMas — and we highly recommend grabbing tix while they’re still available. It’s truly a spectacle of sight and sound.
For this, the 8th installment of the yearly concert, the band has decided to do two gigs.
On Friday, December...
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Imagine rolling up to North Ave. Beach on one of these bad boys!
Seriously. We’ve never seen anything like this. No need to watch more than a minute of this to get the idea:
Turns out, they’re actually less expensive than we imagined. Zapata Racing, the company behind The Fly Board, sells them for 4900 euros, or $6345.50.
A real life “Aquaman meets Iron Man.” We....
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This is a pretty clever satirical commentary and, regardless of beliefs, an entertaining watch.
Imagine if the first Christmas took place in today’s world. Suppose the story of the nativity were seen through the lens of our nonstop digital connectivity. Picture platforms like Facebook and Twitter playing a part in the pilgrimage to Bethlehem.
Credit to the video’s creators,...
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Last week, we celebrated our inaugural All Terrain Conference. This week, we’re giving you the highlights in… 40 seconds.
Held over two days in Chicago, the company-centric events with a team-building tone contained an insightful blend of past, present and future All Terrain dealings.
On Wednesday, we gathered at The Blackstone where, following a team breakfast, co-owners Brook...
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A friend of ours is opening Farm Cuisine, a new Modern Cooking restaurant in Wicker Park this Winter and they’re hiring all positions! Have experience in the industry? Looking for work? We’ve included their official posting below. Let’s see if All Terrain can’t help you out!
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Award-winning Chef Bryan Moscatello opens Farm Cuisine | Modern Cooking Restaurant
...
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Congrats to our friends at The Drawing Room (937 N. Rush) on being named to Food & Wine’s 50 Best Bars in America list!
Their unique cocktail program - created by Chief Mixologist Charles Joly (pictured) - is a collection of classic cocktails, modern creations, punch bowls, hand crafted sodas and boutique coffee and tea service. Ordering a drink at The Drawing Room is a true...
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If simply test driving this car helped fight cancer, would you take it?
What if the same test drive also paid you $10?
It’s really one of the coolest fundraisers we’ve seen and All Terrain is proud to represent Chevy at Saturday’s Colleges Against Cancer fundraiser at the University of Chicago. It’d be an even cooler fundraiser if you came out to support.
If you test drive...
November 2011
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Big props to All Terrain’s Team Dyson for pulling off a blazing Black Friday event at Best Buy in Chicago last week! This geodesic dome, dubbed the Dyson Hot Pod, was home to the all the new Dyson Hot and provided shoppers with a toasty time-out while waiting for the Hancock Center store to open at midnight.
Inside, Dyson displays demonstrated the new fan heater while guests were...
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We’re quite fascinated, at All Terrain, with the long-forecast robot world takeover. We’ve posted about it before. So naturally, this “real life RoboCop” story from BBC News is thoroughly enjoyable.
We’ll briefly recap..
Beginning in March, a prison in South Korea plans to employ three 5ft-high “automatons” as guards. The new prison guards move on four...
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Black Friday is well on its way to become a national holiday. It’s kinda hard to comprehend just how massive the annual shopping phenomenon is, but it’s even harder to deny the marketing prowess behind it. One thing is for certain - no other day whips this many people, across the nation, into such a frenzy.
This year, for instance, was the first time we noticed online retailers like...
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The aftermath of yesterday’s All Terrain-ksgiving:
Highlights of our annual Thanksgiving-week work feast included Holly’s whippy dippy (although I think we’re still tasting garlic), Clare’s stuffing topped with bacon gravy (yes, bacon gravy), Kevin’s meatballs and Kristy’s pumpkin cheesecake. Really though, everything was money!
We’re off until...
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It’s All Terrain-ksgiving! Continuing our annual office tradition, everyone brings in a dish or two and we FEAST. The rest are digging in as I post. Nothing like a food coma for productivity.
Happy Thanksgiving from All Terrain to all of you!
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This “whoops moment” is good for an end-of-Monday chuckle. A guest on a British cooking show is so impressed with a piece of the show’s kitchen equipment that he must have forgotten he was on live TV!? Credit to the other two hosts for pretending it never happened.
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Things are looking bleaker by the day for Blackberry and it’s manufacturer, RIM.
A Bloomberg report last week highlighted the company’s struggling stock price, calling it “a wounded puppy.” Ouch.
Today, Google announced it would end support for its Gmail app on Blackberry handhelds. Double Ouch.
In the wake of BlackBerry’s black future, we thought this was an...
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Last month, Chris Force, founder of ALARM Press (front row, second from left), competed in and won the Chevy Sonic Badge Challenge at the Sonic Launch Party at Debonair Social Club.
Each of the event’s competing Chicago influencers - Force, Sarah Vargo, Greg Corner & Ryan Manno - sponsored a charity to receive their winnings.
Yesterday, Chris and his team paid a visit to Melody...
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Super cool Chicago event worth checking out on Thursday! Artist Chadwick of The Streets on Fire presents Villain Affair: a Pop-Up Art Gallery at The Cooler (1135 W. Fulton Market).
A little background:
Before joining The Streets On Fire, Chadwick started painting as a live performance artist in the city’s underground club and party scene. He’s since gone on to perform with The...
