February 2012
14 posts
WatchLeap Year Night 2008
With the rare February 29th upon us, we started wondering what we were doing last leap day. Of course All Terrain was putting on a fabulous event for Red Bull! We took over a CTA train car, got a DJ (mirror ball included), cases of Red Bull and headed out for a night on the town. We still aren’t sure how the Smurfs were involved, but that’s how we roll. (watch the...
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How many times have you seen the new iPhone Rock God ad? This one. God only knows what they spent on their media buy; it seems to be playing on at least two channels at any given time!?
As with all of Apple’s recent spots, Rock God features Siri. Only this time, she’s teaching a scraggly teenager in faux-distressed clothes how to play guitar; the first step to his becoming a bona...
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Received the above email from Kevin on Tuesday, featuring one of the best ‘subject lines’ in recent memory. While his concern was certainly valid, as you’ll soon see, we’re green lighting the content in the exploratory name of creative marketing. Or, ummm, something like that.
It comes from Liquid-Plumr and is the latest envelope-pusher in the new breed of online-only...
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Don’t ask how we ended up finding this — but it’s a pretty remarkable watch!
Evidently, Alexia Twister is a Brazilian drag superstar. We’re not familiar with Twister’s body of work, but with productions like her spot-on recreation of Madonna’s Super Bowl halftime show, it’s easy to understand the Alexia allure.
The choreography, the costumes, the...
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Did you happen to catch Sunday’s season two premiere of Sandwich King on Food Network? The 10 AM airing marked the return of the hit series hosted by Chicago’s Jeff Mauro, winner of Food Network Star Season 7. You best believe that we All Terrain’ers have a DVR season pass. And not just because we’re obsessed with food or fond of hometown hosts.
It’s because, for...
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Looking for work in Chicago? Have a friend needing a gig in Phoenix? We’re happy to report that All Terrain can help!
We’re not talking about giving you generic tips on nailing a job interview (“brush your teeth and don’t wear sweatpants”) or linking to a cattle call job search engine. Nope, we’re hiring —- nationwide! And this week marks the launch of...
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More Valentine’s Day greetings from All Terrain. We don’t know how things are at your office, but here — there’s just something in the air. Something palpable. A fiery burning that’s too hot to contain.
Unfortunately, it’s not love in the air; it’s smoke. Smoke, not caused by the burning of our hearts, but by the burning of our toast. And toaster oven.
...
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Quick follow-up to yesterday’s Powerball post; our friends at Illinois Lottery whipped up a fun video chronicling A Day in the Life of a Powerball.
As the state braces itself for tomorrow’s $310 Million drawing, it’s business as usual for one of the famous big red balls. From the gym and the bus to the office and lunch, cameras shadow Mr. Powerball during his daily routines....
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Watch17 - 28 - 38 - 39 and 51. Power Ball = 33.
Last night’s Illinois Lottery Powerball numbers. Since no one matched them all, Wednesday’s $250 Million jackpot climbs… again. Saturday’s grab will be a cool $310 Million! Which got us thinking:
What’s the very first thing you’d purchase if you won $310 Million?
We crunched some numbers and found a few highly...
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Have you seen the All Terrain charity: water campaign? We’re closing in our goal. But first — a little background:
At the start of the new year, we made a pledge to make a difference. A new, real resolution to impact those who truly need it most.
At last year’s Inc. 500 Conference, Brook & Sarah had the good fortune of sitting in on a discussion with Scott Harrison,...
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This post is seriously flippin’ awesome!
One of All Terrain’s recent projects - the launch of the new Chevy Sonic - has been ripe with unconventional and attention-getting promotion. You may recall our Chicago Launch Event (“Scavenger Hunt”) from the Fall? Or when the Sonic was pushed off a building?
Well, Chevy’s at it again…
Moments after this video was...
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Happy Friday from All Terrain! Two fun items to kick off a super weekend:
First, if you’re planning to watch Sunday’s big game with a group, dazzle the room by flexing some fun facts about Super Bowl XLVI.
This year, a 30-second commercial costs $3.5 million, up $400,000 from last year. That’s some serious inflation! (credit: Superbowl-ads.com)
Americans are expected to...
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Big props to Clare and a healthy number of All Terrain’ers for their work on the Chicago launch event of Bud Light Platinum! All Terrain produced Monday’s packed-out party at Deuce’s + the Diamond Club in Wrigleyville.
Guests were literally among the first in the world to taste Platinum, while enjoying beats from DJ Greg Corner and upscale bar bites. One lucky winner went...