allterrainjohnny

Tour de Fat was a blast this weekend! The whole idea of this national touring festival is that one lucky attendee gives up the life of car ownership and in exchange, receives a custom Fat Tire cruiser.  I arrived just as a weird car funeral procession kicked off led by Chicago punk marching band darlings, Mucca Pazza. The rag tag procession happily wound through the park collecting bike nerds along the way and culminated into the big giveaway on the main stage. Great bikes, great brand activation and great beer!