January 12th, 2012

Checking in with a few sights and stories from inside this week’s Consumer Electronics Show in Las Vegas, courtesy of our very own Kevin Boyer. The annual technology trade show has become the world’s largest and one of the most regarded forecasts for tech trends of the coming year and beyond. Closed to the general public, CES regularly showcases cutting-edge product previews and major announcements from the world’s leading brands — and All Terrain is on the inside!

Shortly after arriving, Kevin sent his first update. The subject of which read, “It IS Vegas!” He went on to explain that these talented young ladies were on hand to encourage CES attendees “to enter the drawing.” A drawing for what? We’re not sure… and not sure that it matters.

Next up, Kevin sent over this shot and called it “a great example of trade show experiential marketing.” Given that experiential is All Terrain’s bag, we’re particularly interested in these types of displays. Kevin continued his review, “It’s a well lit modern booth with a great design. They’re playing current music. They had a great looking and approachable staff. It definitely made me want to buy these mobile accessories.” Fascinating dissection of the subconscious subtlety that truly does impart a first and lasting impression.


His final CES check-in of the morning is certainly intriguing to the technophiles. Kevin explains, “Victronix Swiss Army is here with a knife-shaped USB drive.” Read that again — a “knife-shaped USB drive.”  Rad. He continues, “what makes this one unique, aside from the design, is the massive size (up to 128 gigabytes) and the ability to store files on a secure section of the drive. Security? Thumb imprint. These come without the knives in case you don’t want to lose your beautiful Swiss Army USB to TSA.”

To supplement All Terrain’s presence at the big show, we found an insightful piece from PC World, which contends that the headline for CES 2012 is unanimous: Mobile Technology Will Dominate Everything.

Insiders say that tablets will become significantly less expensive, laptops will get even thinner and cameras will become more like smartphones. Apps will be everywhere, including cars. And Microsoft’s phone-inspired Windows 8 will inch closer to release.

Thanks to AT’s Kevin Boyer for giving us a look inside CES! More on-the-scene reports from Las Vegas as we get them…

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Welcome to All Terrain Johnny. All Terrain is a 13 year old marketing agency headquartered in Chicago (more specifically, in a retired purse factory). We do it all read more ...

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