Fist bump to Rob for sending today’s post!
According to the Guinness Book of World Records, it’s the longest and largest surface area 3D painting ever created. In November, British artist Joe Hill designed the 12,000 square foot piece at Canary Wharf in London.
At first glance, it’s just an awesome image. But look a little closer… and welcome to the crafty world of non-traditional marketing.
How much do you think Reebok paid for that?
If you’re interested to see the piece in its early stages, here’s Hill’s outline, before he really got down to business:
Check out this Guardian galley of more spiffy 3D street art from around the globe.
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