August 24th, 2009

GAP Born to Fit Party

I was lucky enough to be invited to a very intimate GAP event last week. They are launching a new line of jeans called Born To Fit. My friend Colleen was selected to be a Brand Enthusiast due to her great blog and cool followers – Long Story Short.  GAP sent a bunch of jeans in a range of sizes and cute little branded snacks and serving dishes - everything to host a small influencer event. Colleen supplied the guests and a great little jean-centric party was born.

Typically, I would have never tried on the line – GAP jeans typically just don’t work for me. BUT…happy to report I have found a pair that work and I am happily wearing them now.

As a marketer, it was cool for me to be a part of something and be actually converted. I am a pretty fickle gal to win over and happy to say that GAP – you got me!

blog comments powered by Disqus

Likes

logo

Welcome to All Terrain Johnny. All Terrain is a 13 year old marketing agency headquartered in Chicago (more specifically, in a retired purse factory). We do it all read more ...

Following