allterrainjohnny

This post is seriously flippin’ awesome!

One of All Terrain’s recent projects - the launch of the new Chevy Sonic - has been ripe with unconventional and attention-getting promotion. You may recall our Chicago Launch Event (“Scavenger Hunt”) from the Fall? Or when the Sonic was pushed off a building?

Well, Chevy’s at it again…

Moments after this video was posted last week, we sent it via text message to our entire Sonic database. It’s the next installment in their “Car of First” campaign. Rob Dyrdek defying death in super slow-mo:

Happen to catch the new OK Go spot during the Super Bowl pregame? Another impressive showing from the Chicago-based band famous for their clever videos. And another impressive Chevy Sonic “first.”

According to HypeBeast, the video, which took four days to shoot, made use of 1,000 musical instruments strategically placed over two miles of Los Angeles desert. The band’s Sonic was driven by their singer Damian Kulash, who took professional stunt driving lessons over the four month period it took to plan this. Their Chevy was outfitted with retractable pneumatic arms to play each instrument. And each piano had its lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. It’s enough to make your head hurt. Thankfully, all the work’s been done and we can just enjoy it:

This post was done by professionals. Please do not attempt at home.