Received the above email from Kevin on Tuesday, featuring one of the best ‘subject lines’ in recent memory. While his concern was certainly valid, as you’ll soon see, we’re green lighting the content in the exploratory name of creative marketing. Or, ummm, something like that.
It comes from Liquid-Plumr and is the latest envelope-pusher in the new breed of online-only commercials. Much like the brilliantly bizarre Old Spice “Smell Like a Man” campaign (pictured), this one passes on traditional broadcast television in hopes of chalking up some non-traditional viral vehemence.
And Liquid-Plumr is on the right track; they’ve logged nearly 820,000 views in under 2 weeks, putting them on pace to attain Old Spice status. For instance, this Old Spice ad has nearly 40 Million views in under 2 years. It’s an advertising experiment gone very, very right.
You can imagine the endless array of sexual innuendo that comes standard on a product whose purpose is to clean pipes and snake drains. And fact that the new Liquid-Plumr product is called Double Impact? Double the double entendre. Roll it!
Who knew that de-gunking your toilet could be so tantalizing?
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