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Chicago Fire Soccer Jersey Unveiling Party

For soccer fans, the unveiling of the new “kit,” or uniform, for the season is a very big deal. This year’s Chicago Fire jersey unveiling took place at Rockit Bar & Grill in downtown Chicago at lunchtime on January 14. The Fire is our client and All Terrain’s responsibility was to invite and help manage media and VIPs. The media, both sports and non-sports, was there in full force as were the fans, eager for a first look at the uniforms and an autograph.

Fire superstars Brian McBride and Logan Pause were on hand to model the dark and light versions of the uniform, complete with details like the 4 Chicago stars on the shirt (do you know what the 4 stars on Chicago’s flag stand for?) Miss Illinois 2009 and Rockit owner Billy Dec were on hand along with Amy Freeze, Fox 32’s weather superstar, who served as EmCee. Amy is a HUGE soccer fan and was totally in her elements with the guys. Of course, Best Buy is the uniform sponsor of the Chicago Fire so you saw plenty of “blue shirts” around as well. We got some great photos from the event, courtesy of the Chicago Fire so check them out.