June 2nd, 2010

PR crisis? Check!

If you haven’t heard of the BP crisis in the gulf, you are living under a rock. If you haven’t heard of @BPGlobalPR (the parody Twitter handle, mocking the unfortunate situation and posing as BP corporate on Twitter), you haven’t come out from under your rock to turn on your computer.

The account – which actually violates Twitter’s terms of service by posing as the actual brand and using a trademarked logo – has more than 98,000 followers (which jumped by more than 12,000 followers in the time it’s taken me to write this blurb), and is growing rapidly.

Sample tweets, most of which include the mocking hash tag #bpcares include:

@BPGlobalPR: The good news: Mermaids are real. The bad news: They are now extinct. #bpcares
@BPGlobalPR: Negative people view the ocean as half empty of oil. We are dedicated to making it half full. Stay positive America!#IwantmyBPtshirt
@BPGlobalPR: A lot of people are upset about the gulf, but on the bright side, Marmaduke: The Movie comes out on June 4th!

And their very first tweet (Wednesday, May 19 @ 3:00 p.m. interestingly almost a month after the initial spill, which happened on April 20):

@BPGlobalPR: We regretfully admit that something has happened off of the Gulf Coast. More to come.

In a word: Ouch. No word yet on who is running the account, but hoping this doesn’t get them exiled, as they’d make a hilarious standup comedian.

Check out sample posts and additional commentary on TIME’s online newsfeed as they break down the best of the best from @BPGlobalPR here.

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