Six months ago (January 2010), Domino’s Pizza launched PizzaTurnAround.com, an honest (too honest?) to goodness look at their pizza and process showcasing actual consumers less-than-glowing reviews of their old product:
“…crust tastes like cardboard…”
“Microwave pizza is far superior.”
“Where’s the love?”
The list went on …
The microsite features videos from Domino’s CEO, the story of the company, a Twitter feed and more … all designed to showcase and emphasize their renewed focus on producing a stellar product.
Critics questioned “what were they focusing on BEFORE?” and “why wasn’t their focus ALWAYS centered on delivering a great pizza?” among other burning questions about Domino’s decision to “turn around” after all this time.
One of the new value-adds from Domino’s is the online ordering and delivery tracking process, shown above. The photo shows an actual recent online order I placed, and tracked, from submission to fulfillment. And I’ve got to say, it was good. Donald (the actual employee who assembled, baked and quality checked my pizza, according to the real-time tracker) did an amazing job.
To be fair, I hadn’t tried Domino’s Pizza before the great reinvention of 2010, but I like what they’ve done with the place, er, pizza.
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