allterrainjohnny

Received the above email from Kevin on Tuesday, featuring one of the best ‘subject lines’ in recent memory. While his concern was certainly valid, as you’ll soon see, we’re green lighting the content in the exploratory name of creative marketing. Or, ummm, something like that.

It comes from Liquid-Plumr and is the latest envelope-pusher in the new breed of online-only commercials. Much like the brilliantly bizarre Old Spice “Smell Like a Man” campaign (pictured), this one passes on traditional broadcast television in hopes of chalking up some non-traditional viral vehemence.

And Liquid-Plumr is on the right track; they’ve logged nearly 820,000 views in under 2 weeks, putting them on pace to attain Old Spice status. For instance, this Old Spice ad has nearly 40 Million views in under 2 years. It’s an advertising experiment gone very, very right.

You can imagine the endless array of sexual innuendo that comes standard on a product whose purpose is to clean pipes and snake drains. And fact that the new Liquid-Plumr product is called Double Impact? Double the double entendre. Roll it!

Who knew that de-gunking your toilet could be so tantalizing?

Fist bump to Rob for sending today’s post!

According to the Guinness Book of World Records, it’s the longest and largest surface area 3D painting ever created. In November, British artist Joe Hill designed the 12,000 square foot piece at Canary Wharf in London.

At first glance, it’s just an awesome image. But look a little closer… and welcome to the crafty world of non-traditional marketing.

How much do you think Reebok paid for that?

If you’re interested to see the piece in its early stages, here’s Hill’s outline, before he really got down to business:

Check out this Guardian galley of more spiffy 3D street art from around the globe.

Thanks to Charlie for sending this one over! This is so awesome that we can’t even find a witty comment worthy enough to post.

In response to Brook’s Sh*t Fashion Girls Say post from last week, Kate has sent along today’s gem. Also a take on the popular Sh*t Girls Say sensation, this one really resonates deep with most of us at All Terrain.

Do you know a project manager? Are YOU a project manager? Then chances are high that you’ve heard, thought, done or said a good number of these things.

Seriously. If you know a PM, you know how accurate of a portrayal this is.

If you are a PM, the desk wine and bathroom sobbing look awfully familiar. Bottoms up!