February 21st, 2012

Did you happen to catch Sunday’s season two premiere of Sandwich King on Food Network? The 10 AM airing marked the return of the hit series hosted by Chicago’s Jeff Mauro, winner of Food Network Star Season 7. You best believe that we All Terrain’ers have a DVR season pass. And not just because we’re obsessed with food or fond of hometown hosts.

It’s because, for over a year, Jeff’s sister Emily Mauro (pictured with Jeff) is the first face people see when they arrive at All Terrain! If Jeff Mauro is ‘The Sandwich King,’ then one of our most beloved co-workers is totally some type of royalty, right?


From cooking In the Kitchen on the ABC morning news to joining Jonathan Brandmeier for a live installment of WGN Radio’s Hometown Voices, Jeff made the media rounds last week, hyping the start of season two. If you missed Sunday’s Sandwich King premiere, don’t sweat it; just make a mental note to set the DVR when you get home this evening!

One of the benefits of working with Jeff’s sister? She’s privy to a few tasty nuggets about the show and its upcoming episodes! According to Emily:

- All 13 episodes in season two were shot entirely in the Chicagoland area, making it the first ever Food Network show to do so.

- The show is produced by Bobby Flay’s Rock Shrimp Productions.


- Among the spots her brother visits in season two: Palace Grill, Sugar Fixé Pâtisserie, Chicago’s French Market, Danny’s Café and Bernard’s Deli, “which is owned and operated by our Aunt Rita and Uncle Joel.”

This Sunday at 10 AM, we invite you to join our family affair and break bread with Chicago’s own Sandwich King. Exciting eats ahead!

February 15th, 2012

Looking for work in Chicago? Have a friend needing a gig in Phoenix? We’re happy to report that All Terrain can help!

We’re not talking about giving you generic tips on nailing a job interview (“brush your teeth and don’t wear sweatpants”) or linking to a cattle call job search engine. Nope, we’re hiring —- nationwide! And this week marks the launch of All Terrain’s brand new opportunities website.

We’re an integrated marketing agency HQ’ed in Chicago but, because we represent companies in every corner of the country, we often need solid people to become extensions of All Terrain. From brand ambassadors and product specialists to promo models and field managers, our needs are wide ranging and updated all the time. Bonus: our clients are fun and forward-thinking industry leaders, making them a dream to work with. The All Terrain brand roster includes major automotive, liquor, sports, hospitality and entertainment companies.

Visit allterrain.net/opportunities to see if you (or a friend) might be a fit for any of the positions presently posted. If so, click ‘apply now’ and follow the simple steps. If nothing listed now fits your needs, bookmark the page and check back every week.

We look forward to hearing from you and growing the All Terrain family!

February 14th, 2012

More Valentine’s Day greetings from All Terrain. We don’t know how things are at your office, but here — there’s just something in the air. Something palpable. A fiery burning that’s too hot to contain.

Unfortunately, it’s not love in the air; it’s smoke. Smoke, not caused by the burning of our hearts, but by the burning of our toast. And toaster oven.

Yep, moments ago, an unnamed and apologetic All Terrain’er just went all literal with the Valentine’s hyperbole.

Behold, the abbreviated and (mostly) true story of the 2012 St. Valentine’s Day (toast) Massacre…

It was quarter past noon when the first faint hints of charred something began to fill the office air. The first to notice it was our Warehouse Manager, Ralph Wiggum, who said “it smells like burning” before coming to rest in the fetal position (artist rendering).

It was at this point that Mike, our Office Manager and the story’s protagonist, sprung to action. After locating the burning toaster oven, Mike wrapped his hands in wet paper towel. Calm like MacGruber, he carefully unplugged the ablaze appliance and escorted it outside. Mike moved quickly and left only a trail of dust. Well… dust and thick black smoke.

He set the combustible contraption on the cold, wet pavement and, fearing the worst, cautioned onlookers to keep their distance.

Thankfully, the flame fizzled and, while the story was without further incident, it wasn’t without a casualty.

It’s just carbon at this point,” Mike said as he uncovered the unrecognizable remains of what was once a slice of bread. And just like that, “Anonymous” is left only with this smoldering reminder of what could have been:

Fortunately for the rest of us, we’re left with clothes and hair that reek of baking gone bad. We hear that smell is an aphrodisiac.

So tonight, while we’re on our third consecutive shower, we’ll be sure to pour out a little shampoo in honor of those whose FIGURATIVE burning hearts are FIGURATIVELY filling the air with love.

Have a happy and fire free Valentine’s Day!

February 10th, 2012

Quick follow-up to yesterday’s Powerball post; our friends at Illinois Lottery whipped up a fun video chronicling A Day in the Life of a Powerball.


As the state braces itself for tomorrow’s $310 Million drawing, it’s business as usual for one of the famous big red balls. From the gym and the bus to the office and lunch, cameras shadow Mr. Powerball during his daily routines. Along the way, however, he bumps into his lucky numbers for the 13th largest Lottery jackpot in US history. Winnings so enticing that even Powerballs are playing Powerball!

Unconventional methodology, but if anyone knows how to play the game, it’s a Powerball. He’s not the only notorious Illinois figure to stand in line for a $2 ticket. Word spread today that Gov. Quinn purchased his yesterday.

Should he hit it lucky, he’s pledged to not only keep his job, but would use the money to pay down the state’s massive backlog of unpaid bills. Might not be such a bad thing.

Got your ticket yet? If you can’t catch tomorrow’s drawing live, we suggest taking ten seconds to fill out this three-field form and have the winning numbers sent instantly to your mobile device.

Best of luck, friends!

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Welcome to All Terrain Johnny. All Terrain is a 13 year old marketing agency headquartered in Chicago (more specifically, in a retired purse factory). We do it all read more ...

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