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Received the above email from Kevin on Tuesday, featuring one of the best ‘subject lines’ in recent memory. While his concern was certainly valid, as you’ll soon see, we’re green lighting the content in the exploratory name of creative marketing. Or, ummm, something like that.

It comes from Liquid-Plumr and is the latest envelope-pusher in the new breed of online-only commercials. Much like the brilliantly bizarre Old Spice “Smell Like a Man” campaign (pictured), this one passes on traditional broadcast television in hopes of chalking up some non-traditional viral vehemence.

And Liquid-Plumr is on the right track; they’ve logged nearly 820,000 views in under 2 weeks, putting them on pace to attain Old Spice status. For instance, this Old Spice ad has nearly 40 Million views in under 2 years. It’s an advertising experiment gone very, very right.

You can imagine the endless array of sexual innuendo that comes standard on a product whose purpose is to clean pipes and snake drains. And fact that the new Liquid-Plumr product is called Double Impact? Double the double entendre. Roll it!

Who knew that de-gunking your toilet could be so tantalizing?

Looking for work in Chicago? Have a friend needing a gig in Phoenix? We’re happy to report that All Terrain can help!

We’re not talking about giving you generic tips on nailing a job interview (“brush your teeth and don’t wear sweatpants”) or linking to a cattle call job search engine. Nope, we’re hiring —- nationwide! And this week marks the launch of All Terrain’s brand new opportunities website.

We’re an integrated marketing agency HQ’ed in Chicago but, because we represent companies in every corner of the country, we often need solid people to become extensions of All Terrain. From brand ambassadors and product specialists to promo models and field managers, our needs are wide ranging and updated all the time. Bonus: our clients are fun and forward-thinking industry leaders, making them a dream to work with. The All Terrain brand roster includes major automotive, liquor, sports, hospitality and entertainment companies.

Visit allterrain.net/opportunities to see if you (or a friend) might be a fit for any of the positions presently posted. If so, click ‘apply now’ and follow the simple steps. If nothing listed now fits your needs, bookmark the page and check back every week.

We look forward to hearing from you and growing the All Terrain family!

More Valentine’s Day greetings from All Terrain. We don’t know how things are at your office, but here — there’s just something in the air. Something palpable. A fiery burning that’s too hot to contain.

Unfortunately, it’s not love in the air; it’s smoke. Smoke, not caused by the burning of our hearts, but by the burning of our toast. And toaster oven.

Yep, moments ago, an unnamed and apologetic All Terrain’er just went all literal with the Valentine’s hyperbole.

Behold, the abbreviated and (mostly) true story of the 2012 St. Valentine’s Day (toast) Massacre…

It was quarter past noon when the first faint hints of charred something began to fill the office air. The first to notice it was our Warehouse Manager, Ralph Wiggum, who said “it smells like burning” before coming to rest in the fetal position (artist rendering).

It was at this point that Mike, our Office Manager and the story’s protagonist, sprung to action. After locating the burning toaster oven, Mike wrapped his hands in wet paper towel. Calm like MacGruber, he carefully unplugged the ablaze appliance and escorted it outside. Mike moved quickly and left only a trail of dust. Well… dust and thick black smoke.

He set the combustible contraption on the cold, wet pavement and, fearing the worst, cautioned onlookers to keep their distance.

Thankfully, the flame fizzled and, while the story was without further incident, it wasn’t without a casualty.

“It’s just carbon at this point,” Mike said as he uncovered the unrecognizable remains of what was once a slice of bread. And just like that, “Anonymous” is left only with this smoldering reminder of what could have been:

Fortunately for the rest of us, we’re left with clothes and hair that reek of baking gone bad. We hear that smell is an aphrodisiac.

So tonight, while we’re on our third consecutive shower, we’ll be sure to pour out a little shampoo in honor of those whose FIGURATIVE burning hearts are FIGURATIVELY filling the air with love.

Have a happy and fire free Valentine’s Day!

This post is seriously flippin’ awesome!

One of All Terrain’s recent projects - the launch of the new Chevy Sonic - has been ripe with unconventional and attention-getting promotion. You may recall our Chicago Launch Event (“Scavenger Hunt”) from the Fall? Or when the Sonic was pushed off a building?

Well, Chevy’s at it again…

Moments after this video was posted last week, we sent it via text message to our entire Sonic database. It’s the next installment in their “Car of First” campaign. Rob Dyrdek defying death in super slow-mo:

Happen to catch the new OK Go spot during the Super Bowl pregame? Another impressive showing from the Chicago-based band famous for their clever videos. And another impressive Chevy Sonic “first.”

According to HypeBeast, the video, which took four days to shoot, made use of 1,000 musical instruments strategically placed over two miles of Los Angeles desert. The band’s Sonic was driven by their singer Damian Kulash, who took professional stunt driving lessons over the four month period it took to plan this. Their Chevy was outfitted with retractable pneumatic arms to play each instrument. And each piano had its lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. It’s enough to make your head hurt. Thankfully, all the work’s been done and we can just enjoy it:

This post was done by professionals. Please do not attempt at home.